TRACKED, TUNED & BOUNCED using RECHORD.XYZ
What’s the simplest, most honest form of audio purity? At which point in the process of creating a tune is the song in its most truthful, most natural state?
Ask an audiophile and you could get a dozen different answers, but for us it’s all very straightforward. At RECHORD.XYZ, we believe that if you want to hear a track in its greatest incarnation, you need to listen to the single take demo.
Sure, take any great track and you’ll be given a thousand opinions about the gold standard version your ears need to hear: it’s the original stereo mix, the extended album version or the 5.1 Surround Sound mix on limited edition Japanese Super Audio CDs – the hi-res audio. Hey, maybe it’s even that version recorded by a bootlegger at The Carnegie Hall.
But the truth is, all of those are derivatives, facsimiles, and even tribute acts to the real deal. Chasing the demo is the professional studio language…
No. If you want to listen to a song sung true, you’ve got to catch it long before it’s hit the engineer’s desk. You’ve got to capture it prior to all the plugins, the EQing, and the helpful suggestions have taken effect, and hear it just as it came out of the artist’s soul.
A legion of the world’s greatest songs first came into the light via a single take demo captured on tape, cassette, or wax cylinder, and yet despite the many achievements and advances made by sound engineers surfing the digital revolution, the 21st Century seems to have ignored the most elemental of creative’s needs.
Easy, portable, affordable devices that anyone can use to capture and produce a demo, outline or emerging concept anywhere in the world, at any time.
That’s what creativity is about, and that’s very much what we’re working to build in RECHORD.XYZ.
We’re not trying to build an environment to rival Neve desks or ProTools. We’re not even trying to out garage GarageBand.
We are building something that is easy, lightweight, and focuses on art and honing talent. We are focusing on the phone, rather than the laptop, desktop or studio. We are building in an area that no one is looking at – the demo – because we think it’s worth it.
That’s why we’ve stripped back a thick layer of digital complexity and returned to the workflow – and mindset – of the 4-track audio cassette. It’s why we’ve focused on live recordings and live overdubbing (tracking). And it’s also why we’re confident in playing to our strengths and not fighting battles where others are stronger.
Because creativity isn’t complicated.
The industry doesn’t talk about single take demos much anymore, but it really, really should. Not so long ago all anyone with an idea or a creative itch had to do to capture it was to hit play and press record. Today, they have to read a manual first.
That doesn’t sound like progress to us, nor does it make much sense.
In a world where everyone can take more than a century’s worth of photography techniques and apply them with a single click, why can’t they do the exact same thing with the audio equivalent? At a time when everyone with a handset can create outstanding imagery, why can’t they do it with sound?
If handset camera systems have encouraged billions of people worldwide to express themselves through photography, what tidal wave of creativity could an equally accessible audio tool unleash?
At RECHORD.XYZ, we really want to find out.
So we’re on it …
TRACK. TUNE. BOUNCE.
It’s all you need.